Reliance MediaWorks, India`s fastest growing film and entertainment services company and a member of the Reliance ADA group has partnered 2D to stereo 3D conversion pioneer In-Three to establish the world`s largest facility dedicated to the conversion of 2D films and videos into 3D, based in India.
In-Three`s pioneering work in the conversion of first run feature films was spotlighted with this summer`s release of Disney/Jerry Bruckheimer`s 3D blockbuster `G-FORCE`, which has grossed over $200m in worldwide box office receipts to-date. In-Three is currently completing work on its next Hollywood studio title and has an impressive list of clients for 2010.
The strategic alliance between the two industry leaders is being established to address the rapidly growing demand by Hollywood studios and other global content creators for converting both new films shot in 2D as well as older legacy titles to be released in cinemas and on home platforms in stereoscopic 3D. The partnership will combine In-Three`s unrivalled reputation and advanced software tools for Dimensionalization with Reliance MediaWorks high-skill expertise and infrastructure.
The partnership is expected to be able to cater to 15-25 feature films projects per year and will initially involve hundreds and later thousands of dedicated staff, working to the highest possible technical standards featuring In-Three`s proprietary software and techniques that comprise the Dimensionalization process. Work on the first joint title will commence beginning of 2010, with several projects planned for a start in the first half of 2010. The alliance was made possible by the creation of Reliance`s previously announced image BPO operation in India.
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